Retail investors are individual investors like you and me. With the advancement of the internet and trading technology over the past couple decades, trading has become accessible to anyone and everyone through the simple click of the button. In the past, investing required a call to your broker and outrageous fees. Today, the efficiency and speed of our technology has eliminated the need for that process. Now, if you want to invest, you can do it in seconds from your desktop or phone for less than the price of a cup of coffee.